EASTERN
DESCRIPTION
"Eastern," a comprehensive travel platform offering unique and immersive travel experiences in Eastern destinations. The project aims to create a visually stunning and user-friendly website that inspires and informs travellers, showcases the diverse offerings of Eastern destinations, and facilitates seamless trip planning and booking.
PROJECT GOALS
By aligning the new brand identity with these three main goals, we can create a compelling and impactful visual representation that not only pays homage to its roots but also propels the brand forward with a fresh and distinctive look that resonates with customers and stands out in the market.
SIMPLISTIC
Simplicity is a powerful tool in logo design.
The goal is to craft a logo that is visually
straightforward and instantly recognizable,
even at a glance.
USER EXPERIENCE DESIGN
Prioritize user experience (UX) design to ensure intuitive navigation, easy access to information, and seamless interactions throughout the website.
COLOUR PALETTE
The thoughtfully curated selection of colors embodies the essence of the brand's identity. From vibrant hues to subdued tones, each shade tells a unique story. These colors transcend mere pigments, reflecting the brand's versatility and depth.
STABILITY
Dark green conveys a sense of stability and reliability, evoking feelings of trust and confidence in the travel platform.
BALANCE
Bright green injects a sense of energy and excitement, capturing the vibrant and dynamic spirit of travel adventures.
WISDOM
Light green complements the darker and brighter greens, adding depth and dimension to the overall design. It creates a sense of balance and harmony,
TYPOGRAPHY
The selected typeface showcases a dedication to transparent communication and inclusivity. Carefully chosen for it's legibility and enduring aesthetic, it effortlessly conveys the message, allowing all individuals to interact with the brand seamlessly. The typography embodies the belief that elegance thrives in simplicity, inviting a universal connection to the narrative.
JOSEFIN SANS
FINAL WEBSITE DESIGN
The outcome of the travel website design project for Eastern Travel is a visually captivating and user-friendly platform that invites travellers to explore the diverse and enchanting destinations. Through a harmonious mix of dark green, bright green, and light green, along with immersive imagery and engaging content, the website captures the allure and beauty of travel experiences.
