MIJA's SIGNATURE BAKERY
DESCRIPTION
"Mija's Signature Bakery," a luxury bakery specialising in artisanal pastries, cakes, and confections. The project aims to create a sophisticated and elegant brand identity that reflects Mija's commitment to craftsmanship, quality, and indulgence, while also capturing the essence of luxury and refinement.
PROJECT GOALS
By aligning the new brand identity with these three main goals, we can create a compelling and impactful visual representation that not only pays homage to its roots but also propels the brand forward with a fresh and distinctive look that resonates with customers and stands out in the market.
SIMPLISTIC
Simplicity is a powerful tool in logo design.
The goal is to craft a logo that is visually
straightforward and instantly recognizable,
even at a glance.
MEMORABLE VISUAL IDENTITY
The new brand identity should be
distinctive, leaving a lasting impression on
potential customers.
COLOUR PALETTE
The thoughtfully curated selection of colors embodies the essence of the brand's identity. From vibrant hues to subdued tones, each shade tells a unique story. These colors transcend mere pigments, reflecting the brand's versatility and depth.
CLEANLINESS
CreateS a sense of purity and elegance, enhancing the overall visual appeal of the brand identity. It provides a clean and crisp backdrop that allows other colours and design elements to stand out, while also conveying a sense of sophistication and refinement.
WARMTH
Evokes a sense of warmth and homeliness, reminiscent of freshly baked goods and cozy kitchen environments. It conveys a feeling of comfort and nostalgia, inviting customers to indulge in the bakery's offerings with a sense of familiarity and reassurance.
TYPOGRAPHY
The selected typeface showcases a dedication to transparent communication and inclusivity. Carefully chosen for it's legibility and enduring aesthetic, it effortlessly conveys the message, allowing all individuals to interact with the brand seamlessly. The typography embodies the belief that elegance thrives in simplicity, inviting a universal connection to the narrative.
POPPINS
FINAL DESIGNS
The project for Mija's Signature Bakery entailed the development of a luxurious and elegant brand identity that reflects the bakery's commitment to craftsmanship, quality, and indulgence. Through the careful selection of colours, including warm brown and crisp white, the brand exudes warmth, comfort, and sophistication, inviting customers to experience the finest in artisanal pastries and confections.
