KY SANDWICH BAR
DESCRIPTION
"KY Sandwich Bar," a vibrant eatery specialising in creative sandwich creations. With a focus on developing a dynamic brand identity that captures the essence of the sandwich bar's innovative menu and lively atmosphere.
PROJECT GOALS
By aligning the new brand identity with these three main goals, we can create a compelling and impactful visual representation that not only pays homage to its roots but also propels the brand forward with a fresh and distinctive look that resonates with customers and stands out in the market.
SIMPLISTIC
Simplicity is a powerful tool in logo design.
The goal is to craft a logo that is visually
straightforward and instantly recognizable,
even at a glance.
REFLECT BRAND PERSONALITY
Capture the essence of KY Sandwich Bar's personality, values, and unique selling points through the visual elements of the brand identity, including colour, typography, and imagery.
COLOUR PALETTE
The thoughtfully curated selection of colors embodies the essence of the brand's identity. From vibrant hues to subdued tones, each shade tells a unique story. These colors transcend mere pigments, reflecting the brand's versatility and depth.
PURITY
White is often used in restaurant and food branding to convey cleanliness and emphasise the freshness of ingredients. In KY Sandwich Bar's design, white likely serves to balance the boldness of the bright blue, providing a clean canvas that enhances the readability of text, highlights menu items, and contributes to an overall modern and inviting aesthetic.
EXCITEMENT
The bright blue colour in KY Sandwich Bar's design is likely chosen to evoke a feeling of freshness and excitement, aligning with the vibrancy and innovation associated with the sandwich bar.
TYPOGRAPHY
The selected typeface showcases a dedication to transparent communication and inclusivity. Carefully chosen for it's legibility and enduring aesthetic, it effortlessly conveys the message, allowing all individuals to interact with the brand seamlessly. The typography embodies the belief that elegance thrives in simplicity, inviting a universal connection to the narrative.
ODIN
FINAL LOGO VARIATIONS
The outcome of the sandwich bar branding project is a vibrant and dynamic visual identity that perfectly captures the essence of KY Sandwich Bar. Through a bold combination of bright blue and white, playful typography, and modern design elements, the brand exudes energy, creativity, and deliciousness.
